Twitter Business and Pleasure by Erwin Calamer

Twitter Business and Pleasure I am always eager to learn more about Twitter. One never knows which tip or tidbit will help lift an account from obscurity to high-profile. So with that in mind I picked up Erwin Calamer's book "Twitter Business and Pleasure."

First off, this book is short. It's barely 33 pages. So don't expect a massive tome or lots of examples. You're getting the bare basics here. And since a lot of the content is fairly "filler material," what you end up with is even more basic.

You learn a bit about Twitter's background. How it's a system that focuses on short, 140-character posts. How hashtags, or keywords indicated by the # sign in front like #HaitiEarthquake, help fans of topics easily find posts made that are relevant. You get step by step instructions on how to sign up.

But the book barely covers any of the topics that a Twitter user needs to know in order to use the system well! It mentions hashtags but there really aren't any examples of good or bad hashtags. There isn't any discussion about how to optimize hashtag use to reach the largest audience. There isn't a discussion about how many or few hashtags to use. All of that is critical for Twitter.

The author seems convinced that having more followers means you're more famous - when really it could simply mean that you belong to three or four networking groups and got them all dumped on you for no effort at all. Heck, it could mean you paid $29.99 to a follower supplier and had them added to your account. I know plenty of famous people who have few followers and also plenty of spammers who have massive numbers of followers. Follower count does NOT equate to fame and it's important to go into that for a variety of reasons. And, even with that being said, the book barely goes into how to GET followers. It doesn't talk about the 5,000 following limit and how to handle it.

I have to wonder just what this author uses Twitter for. He states that the three ways to get people to follow you are to 1) post breaking news, to 2) be a celebrity already, or 3) to post photos of girls (probably scantily clad). What??? Can this be serious? The wealth of other ways to use Twitter for huge benefit are just mind-boggling. How can this be what he focuses on? And how is this even remotely useful for most real users?

Similarly, he states that the people who use Twitter do so for three reasons - 1) to follow celebrities, 2) to read breaking news, and 3) to vent. Again, I say, what??? Just what kind of people is he interacting with on Twitter? And, heck, given his own previous example, shouldn't he have included the fourth option of Twitter users who primarily want to look at barely-legal naked girls?

This all was bothering me enough, but the book is just RIDDLED with writing errors. Here are a tiny few of them that I happened to make note of. And, remember, the book is only 33 pages long.

* and then watching dumb folded as they write back ...
* When Pop Benedict decided to quit because he was struggling with an illness ...
* While Facebook begun much earlier than Twitter ...
* If regular people wouldn't exist, Twitter wouldn't exist ...
* Do I need to have friends already has a twitter account?
* If all you do on twitter is post news about the latest product you have in your deposit ...
* You can learn about how they are handling requests, complains, if they answer to their followers at all if that is the case ...

There's issues like he says in two different places (with the dollar sign):
* Think about it - over $500 million users
* Twitter is used by over $500 million people all

but even back in August 2015 Twitter had over 1.3 billion users. When did he write this? His release date claims February 2016. That's a fairly important stat to get so wrong.

He crows that: Twitter and Facebook are the two most important social media website on the internet
(which has a mismatched singular-to-plural issue, which he does all the time)
but he completely fails to mention Google+ which has 1.6 billion users. Sure, he can dislike Google+ if he wishes, but to not even mention them when they have the largest user base?

And then there are statements which simply seem wrong:
To use as many words and letters as possible (a language developed by teens that we mostly know today under the name of 'texting')

Isn't texting about using as FEW words and letters as possible, to compress it down into a quick-to-type text?

We also get:
A trending hashtag is one that people use at a certain time and it usually focuses on an event that took place very soon

What? How is this even a sentence, and how is this going to be intelligible to a new Twitter user?

So, to summarize:
* barely a pamphlet
* half the information is fluff and the other half doesn't provide the information a new Twitter user needs to function
* barely any examples to help readers understand the material
* factual errors
* riddled with writing errors

This book is seriously in need of an editor and an overhaul. With the wealth of other stunning books out there on Twitter, I just can't recommend this one. It could actually cause more harm than good. Even someone who wanted to post model photos of barely-legal girls wouldn't learn how to build up their follower count or to use hashtags, based on what this book provides.

View Twitter Business and Pleasure on Amazon

Twitter Tips
Twitter Basics
Building Traffic for your Twitter Account
Followers and Twitter's Value
Twitter Rules
What is a Twitter Hashtag?
Maintaining Multiple Twitter Accounts
Choosing a Twitter Icon
Choosing a Twitter Background
What is a Twitter Hashtag?


Twitter for Authors
Twitter Promotion Tips
Twitter Next Step
Twitter 2000 Follower Limit
TweetDeck - Free App for Twitter
TrueTwit - Prevent Twitter Spam
Tweepi - Manage your Followers
ManageFlitter - Follow and Unfollow
FollowerFilter - Great Free Follower Management Tools

Twitter Template Designs
Spring Twitter Template Design
Summer Twitter Template Design
Autumn Twitter Template Design
Winter Twitter Template Design
BellaOnline Twitter Template Design


Book Reviews
Taking on Twitter by Kathi Browne
Twitter Business and Pleasure by Erwin Calamer

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