First, I'm just not a fan of the way it's written. Text is randomly BOLDED which makes it seem like the author is continually shouting at you. There's no need for that. Just present the information in normal font. The boxed areas aren't well laid out. In general there's no a great sense of flow through the information.
I know that this assumes people don't necessarily know the basics, but still, way too much time is spent on things like "don't tweet negative things about your clients." That's a ground-level statement for ANYTHING a business does, not just on Twitter. The examples are often silly - there need to be more, clearer examples provided.
She says in one area to have explicit (non-shortened) links so that people know where they're going. Then in another area it says to shorten links to save space. But she doesn't recommend the best solution, to simply create short links on your own website so you're not at the whim of a shortener group which may or may not be around tomorrow.
Sure, comment on others' tweets, don't just promote yourself all the time, and be aware of trending hashtags. But there needs to be far more information on these topics, to make this a good quality book that's strategic for businesses.
Barely a Twitter for Dummies - even there it's missing out on a lot of key information.
In need of a new version.
View Taking on Twitter on Amazon
Building Traffic for your Twitter Account
Followers and Twitter's Value
What is a Twitter Hashtag?
Maintaining Multiple Twitter Accounts
Choosing a Twitter Icon
Choosing a Twitter Background
What is a Twitter Hashtag?
Twitter for Authors
Twitter Promotion Tips
Twitter Next Step
Twitter 2000 Follower Limit
TweetDeck - Free App for Twitter
TrueTwit - Prevent Twitter Spam
Tweepi - Manage your Followers
ManageFlitter - Follow and Unfollow
FollowerFilter - Great Free Follower Management Tools
Twitter Template Designs
Spring Twitter Template Design
Summer Twitter Template Design
Autumn Twitter Template Design
Winter Twitter Template Design
BellaOnline Twitter Template Design
Taking on Twitter by Kathi Browne
Twitter Business and Pleasure by Erwin Calamer
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