Launch Party - Sweepstakes
One of the keys of the launch party was the series of sweepstakes I did. I had 31 items to give away, and even at giving one away every ten minutes it still took nearly five hours to get through them all smile. So what I did was post a prize and give a five minute window. People had to enter within those five minutes. Then I ended the contest and drew a winner. By then it was pretty much time to start the next contest.I had each sweepstakes link to my own personal SuttonMass.org website so it was completely separate from Facebook. I like having control over the look and feel of the entry pages.
I had a visual timer on my desk -

that way I could glance over and see how close I was to the end of a contest and do a "last call".
People enjoyed the contests immensely, and it kept them hanging around. There was always something new being offered.
Here's the prize list -
2 hanging origami cranes 6 origami flowers A Sense of Duty paperback Aspen Allegations ebook Aspen Allegations ebook Aspen Allegations paperback Aspen Allegations paperback Aspen Leaf Totebag blue window mobile champagne cocktails recipes book Clover embedded soap Dark green round soap Dark green round soap Finding Peace paperback green 6-crane origami mobile Green clover soap Lake Singletary mug Lake Singletary Water Bottle no-cook cookbook Oval Irish soap Pair of Hyacinth Heather soaps Pair of Lavender soaps Pair of Lavender soaps pink 8-crane origami mobile Ramshorn Pond mug Round Irish cross soap sangria recipes book Sutton Mass Bleeding Heart Mug Sutton Massachusetts mug weddings courtships France weddings courtships Italy
Here's a sample of how one ran -

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