Back Cover Blurb

The Key Marketing Message

The back cover blurb words are your "sales pitch". Think of what YOU would like to read about a book, that would draw you into reading it. Make it interesting. The characters have to seem really intriguing. The situation has to seem compelling. Test your sales pitch out on family and friends and ask for suggestions. Write it and rewrite it.

A back cover blurb cannot be dry and boring. It cannot be a litany of facts. It cannot simply summarize the plot. It must be engaging, exciting, and demonstrate to the reader why your book is unique. Those words must convince a reader that your book is special and deserving of their time. Remember, in this year alone there have been over 700,000 *new* books released. When the reader is browsing through that massive flood of offerings, your book must stand out as the one they take.

Note that a back cover blurb only applies to paperback books. There is no back cover on a Kindle or other form of ebook.

Here are a few examples of back cover blurbs from real books. They give you a real sense of where the book is set, what it is about, and they make you want to learn more about the story. Can you guess which books these are from?

Lockwood, the new tenant of Thrushcross Grange, situated on the bleak Yorkshire moors, is forced to seek shelter one night at Wuthering Heights, the home of his landlord. There he discovers the history of the tempestuous events that took place years before; of the intense relationship between the gypsy foundling Heathcliff and Catherine Earnshaw; and how Catherine, forced to choose between passionate, tortured Heathcliff and gentle, well-bred Edgar Linton, surrendered to the expectations of her class. As Heathcliff's bitterness and vengeance at his betrayal is visited upon the next generation, their innocent heirs must struggle to escape the legacy of the past.

In a remote Hertfordshire village, far off the good coach roads of George III's England, a country squire of no great means must marry off his five vivacious daughters. At the heart of this all-consuming enterprise are his headstrong second daughter Elizabeth Bennet and her aristocratic suitor Fitzwilliam Darcy — two lovers whose pride must be humbled and prejudices dissolved before the novel can come to its splendid conclusion.

Moby-Dick is the story of Captain Ahab's quest to avenge the whale that 'reaped' his leg. The quest is an obsession and the novel is a diabolical study of how a man becomes a fanatic. But it is also a hymn to democracy. Bent as the crew is on Ahab's appalling crusade, it is equally the image of a co-operative community at work: all hands dependent on all hands, each individual responsible for the security of each. Among the crew is Ishmael, the novel's narrator, ordinary sailor, and extraordinary reader. Digressive, allusive, vulgar, transcendent, the story Ishmael tells is above all an education: in the practice of whaling, in the art of writing.

A treasure worth killing for. Sam Spade, a slightly shopworn private eye with his own solitary code of ethics. A perfumed grafter named Joel Cairo, a fat man name Gutman, and Brigid O’Shaughnessy, a beautiful and treacherous woman whose loyalties shift at the drop of a dime. These are the ingredients of Dashiell Hammett’s coolly glittering gem of detective fiction, a novel that has haunted three generations of readers.

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