Urban Legends and Hoaxes:
Rolling Rock and the 33

James Tito, once the CEO for Latrobe Brewing, admits that the 33 was an accident in the early days of the company. The brand came out around 1939, and they were trying to think up the wording for the back label. Different variation were being passed around, and the one now used had a 33 beneath it to indicate it was the shorter, 33-word version. Unfortunately the big 33 was mistaken by the printer to be part of the label, and once they were all printed, it was too late to undo the mistake.

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