EZine Tips and Techniques: EZines - The Basics

If you´re preparing to put out an ezine, or think your ezine needs a spring cleaning, here are some of the basics to keep in mind.

  • Make it informative. You want people to look forward to getting your newsletter and reading it. It doesn´t have to be an in-depth essay on the roots of the Crimean war. It can be something that talks about cleaning stains on laundry, or getting better web page traffic. If they learn something, they´re likely to keep wanting to get more.
  • Make it easy to read. Anything that seems like work is going to turn off your readers. Don´t use tons of fonts and flashy graphics, or write 8-page novels. Make your information easy to read, and easy to glance through. People are busy.
  • Make it forwardable. You want this to be something that the reader says, "Hey my uncle Joe would love this" and forward it along. That´s free marketing for you, and your subscriber base can quickly double or quadruple.
  • Make it easy to unsubscribe and subscribe. The more difficult you make this, the more unhappy members you´ll have. Unhappiness travels quite quickly on the web.

EZine Tips and Techniques

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