If you’ve been following me on Facebook or Twitter you’ve probably seen my enormous push as I gear up for Halloween book sales. A key focus of my marketing for all books horror and spooky has been building up the Horror Retweet Group, which I created. Once that is all set I’ll create a Paranormal Retweet Group and then a Romantic Suspense Retweet Group, to help several authors here. I already have a Sweet Romance Retweet Group which I’ve let go dormant; I will get that back into action shortly.
Here is how retweet groups work. I’ll use the Horror group as an example as that is the one I’m working on right now, but the same theory will apply to the others as well.
What Is a Retweet Group?
At its core, a retweet group is a way for authors in a genre to share promotions amongst themselves, to maximize each promotion’s reach to perfectly targeted fans. For example, if I have a horror book Deathwatch and a fellow horror author with 30,000 fans shares the news, I’m now reaching 30,000 wonderfully receptive readers who will be interested in my book. This is MUCH better than trying to market that horror book to people who adore regency romance only. It’s also much better than trying to market a horror book to a generic “I read books” list. The more specifically you can hone in on your ideal readers, the more perfect the rates of purchase will be.
A retweet group is a way of easily managing the sharing process, so that as little time as possible is spent on the marketing. We authors are all quite busy. The more the process is streamlined, quick, and easy, the more likely it is to be done. The more authors who participate on a given day, the biggest rewards that benefit every author in the group.
Preparing for a Retweet Group
Every author in the group has a Twitter account. That is key. Out of all the social networks, Twitter is one of the top for reaching strangers who love a specific book genre.
Every author in the group also has a Facebook account. That’s because, while Twitter is best for reaching strangers, Facebook is best for sending notifications about specific things you want to know about and for managing private groups so that spammers can’t cause trouble.
So set those two accounts up first.
How a Retweet Group Works
The retweet group is managed through a private Facebook group. The purpose for this is to have a secure location which spammers can not harass. Only members of that group can participate, and they can be evicted if they cause trouble. You can see one in action here. Feel free to join just to look at how it works. You don’t have to actually use this one.
On each day, a starter post is made. This post is just for the day in question. So for example a post is made for Sunday August 9th. This post gathers up all the authors who wish to participate for this day. Authors choose which days they want to join in. It is always up to the author when to participate.
The authors who wish to participate on this date make a post on their own Twitter page about their book. In general posts should have engaging, descriptive text. They should have an eye-catching picture to draw attention. They should have a ‘call to action’ link to buy the book. In essence, they should be a normal book promotion post.
Once that Tweet is made, the author can then click on the time-stamp that goes with their tweet. That gives the author a unique URL that goes directly to the tweet.
Now the author goes to the Facebook thread for the current date. They paste in that direct URL. That way the other authors can easily find this tweet with one click.
Each author who participates adds in the URL pointing to their tweet. All other authors then click on and retweet those tweets. It makes the process quick, easy, and effortless. All the author does is make one tweet to promote their book, which they should be doing normally anyway. They paste that link in so the other authors know about it, and now each other author shares that news out to their own fan base. It gets the word spread far and wide.
That right there is the entire gist of a retweet group. Author makes post. Author shares posts made by fellow authors. Everyone helps everything, and it’s nicely organized to make it easy.
Added Enhancements of the Horror Retweet Group
I wanted to take the Horror Retweet Group to the next level and make sure we could really spread the news of these books as far as possible. So in addition to the base retweet group, I added on some extra features. These are not features found in most base-level retweet groups, but they add a lot to the book sales of the authors who participate. I’m intending to do these same things for the paranormal and romantic suspense groups, so the features are good to understand.
First, I made an actual twitter account for the horror retweet group. That way every book gets the additional benefit of being shared out by it. Even without much effort at all we’re over 2,000 followers. We’re starting to work on growing that now.
We’re encouraging horror authors to tweet with #HorrorRTG to be shared. That then brands us and our efforts. We just started up a weekly “We will review your book” post, and that’s getting good traction. All of this directly benefits the actual core group of authors who we are promoting. In essence we are building up a large following of horror fans specifically to benefit the small group of participating horror authors.
Because we are using HorrorRTG I also just grabbed that account name, just to make sure nobody else took it and started using it to benefit from our efforts. This is brand new and mostly exists to add likes and shares to our posts.
I created a WordPress website at HorrorRetweet.com with a main purpose of just showing all the horror-themed tweets. It means we’re more easily found in Google and draws in more eyeballs. I don’t have to update this page. I can just let it auto-update with the tweets. That’s a standard free WordPress plug-in.
I also created a WordPress website at HorrorRTG.com – its main purpose is to promote the actual author retweet group. Again I set it up once and now it just takes care of itself.
A main reason I grabbed both URLs is I don’t want someone else benefiting from all this effort we’re putting into building the brand.
Why Have A Website?
A key reason to have a website / blog page which contains all your content is that Instagram doesn’t let you link to things. So if I make a post on my Instagram account that says “Everyone check out this latest cool horror book!” they can’t click on a link. They would have to go search on the title by hand.
It’s even worse if you’re trying to promote a video – the URLs for YouTube videos can be complicated.
The only link Instagram easily provides is the one URL associated with the entire account. So for the Horror Retweet Instagram account, that one link points to the HorrorReweet.com site. On that site the readers can easily find the links to the videos we post and so on. It provides a far easier way for them to find content. If we instead pointed them to Facebook or YouTube they would have to dig through all sorts of posts to find what they wanted. Your own website can be organized the way you want it to be.
So in summary, a retweet group is an easy, organized way for authors in a genre to all take advantage of each other’s fans. They can easily manage when to share information around from each other in a coordinated fashion. It’s wholly free and quite powerful.
If you have any horror books, please join this existing Horror Retweet group. I will be setting up groups shortly for paranormal and romantic suspense books. If you have cozy mysteries, SciFi/Fantasy books, or sweet romances, I recommend joining these existing groups:
SciFi / Fantasy:
Sweet Romance (this is mine, I will get it going again shortly):
And again the one getting spun up into powerful life right now is the one for Horror:
Ask with any questions!