Basics of Home Business Marketing
Tips and FAQ for a Home Business

You have a great idea for a small shop and website. You go through a lot of work to get a great logo, design your website, and choose the perfect industry. You finally open your doors. Now do you just sit back and rake in the money? Probably not!

As just about EVERY person in business has discovered, customers rarely stampede to your shop just because it exists. It takes a LOT of time and energy to tell people about your company and to convince them to come check you out. There are billions of websites out there - why would someone come to you when they already have other sites they visit? There are tons of stores that people drive by each day. Why would they spend time in their busy day to stop at your shop? It all comes down to marketing. You have to get your message out there - to explain why you are special and worth that time.

Some people feel that marketing is an 'extra expense' and can be cut. But really, if you have no customers, you have no business. Marketing is critically important, especially in the beginning stages of your business. You need those customers, and marketing is how you get them. Make sure from the very beginning that you have a decent budget for marketing, and are willing to pour the time and energy into doing it. Often, two businesses that are side by side will have vastly different success rates solely based on marketing. The one that draws in the customers - even with the exact same inventory and plans - will be the one that survives.

Web Search Engines
Networking in person
Social Networking Websites
Public Speaking

It goes without saying that you NEED a website for your business, no matter what is. People use the web nowadays to find even local businesses - they do not use the Yellow Pages. Here are some critical tips for your website!

Basics of Setting Up a Website
Choosing a Website Domain Name
Choosing a Domain Name Registrar
Choosing a Website Hosting Company
Designing a Website

Contact Form on your Website
Sound on your Website
Underlines on your Website

Working from Home